Why Your Marketing Mix Needs To Incorprate Paid Search

Before Pantone and the eyedropper tool, artists and designers had to create color the old-fashioned way – mixing primary colors to create new shades to use in their work. Starting from a few choice pigments, a painter can mix never-before-seen colors to his or her heart’s content using just a brush and palette. Picture if you will, then, an artist approaching a

Paid vs. Organic Search: What’s the difference?

Search engines are a wonderful, powerful tool for discovery. Type in what you want to know, and within a fraction of a second, you’ve got a wealth of information at your fingertips, awaiting further exploration. Search engines are practically a staple of everyday life online. Think about it. How often do you use the phrase “Google it“? Upon closer examination, you’ll likely