Is HTTPS a Ranking Factor in Google?

When you visit a website, you are opening a channel between your computer and a web server somewhere for the exchange of information. This connection may or may not be secure, and a connection that isn’t secure can mean the information being exchanged is being viewed by a third party. The difference in a secure connection and one that isn’t involves encryption.

Is a Mobile Friendly Website a Search Engine Ranking Factor?

Simple question. Simple answer. Yes! Beginning April 21, 2015, websites that are mobile-friendly will be recognized as such by Google, a potential boost to rankings for numerous sites. Google has been notating mobile-friendly sites in search results since November 2014, and this announcement makes mobile-friendliness more important than ever before. More than 60% of smartphone users use their devices to access the internet. But

The Connection Between Content and Ranking

If you’ve ever looked at a page of search results and wondered how certain companies are able to rise to the top and stay there, you can bet a good portion of that answer has to do with the content on their site. Companies that provide useful, relevant content on their websites tend to rank higher on search engine results. It’s a mix of