The Best Sales Rep You’ll Ever Have – Part 3

What’s all this talk about a website being the best sales rep you’ll ever have? As a 23-year sales veteran, I take issue with the idea that a website can ever replace a human salesperson. Regardless of the business you’re in, that human connection is still vitally important. The truth is, a website can’t replace a human salesperson. But while the human

The Best Sales Rep You’ll Ever Have – Part 2

As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t know how to define and evaluate the