Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Understand that “building value” is not the same as “giving away the store.” No successful business would give away all of their secrets for free. But maybe you pull back the curtain, just a little bit. Give your customers some useful, useable information.
You may not have paid much attention to it before, but the symbol just to the left of the website address gives you an indication of just how secure a particular site is. In previous versions of Chrome, this symbol might have been a green lock, a yellow warning triangle, or a lock with a red X on it. In January 2017, Google began to place more accurate icons in the address bar. Secure sites are marked with a green lock and the word “Secure.” Unsecured sites will still employ the neutral icon, but with the words, “Not Secure” next to it.
A web page that shows up in search results but doesn’t go anywhere will return a 404 error when users click that link. Most users will hit the back button and leave your site if they get a 404 error. That’s the main reason you can’t just delete a page from your site if it becomes out of date. You’ll have to remove a web page from the Google index if you want to eliminate this source of 404 errors.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.