What to Do Before You Hire an SEO

Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.

How Your Website Fits into Your Marketing Plan

In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.

When Your Map Says “This Page Can’t Load Google Maps Correctly”

“This page can’t load Google Maps correctly.” is a recent Google Maps error message that may have come up on your website’s maps recently. In the background, a grey map shows with the words “For development purposes only” repeating across the map. This error is due to a recent change to the Google Maps API but good news! We can fix it together!

We’ve Got the Munchies – Evansville’s West Side Nut Club Fall Festival

Every year in October, historic Franklin Street in Evansville, Indiana transforms from a bustling west side business district to a teeming smorgasbord of food booths and rides. The West Side Nut Club Fall Festival, now in its 96th year, attracts people from all over the Tri-State for food and fun. What was conceived in 1921 as a one-day street fair has evolved

Improve Your LinkedIn SEO

Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.

Facebook Giveaway Scams: Worse than Fake News

Most of these scams instruct you to “like & share” a post in order to enter into a pool of possible winners. Maybe you’ve done it yourself, thinking, “what could it hurt?” Facebook giveaway scams exist for one reason: to get something from you. If you’re overly fond of your personal information (and you should be), avoid these “like & share” schemes.

Storytelling is Good For Business

Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out

How to Earn 50,000 Views on Facebook

One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook starts with content. Yes, I said it.

What Did You Wear to Work Today?

I think most of us agree that we all have great potential…maybe even unlimited potential…to do great things. I also think that all of us would agree that there are a very limited number of minutes each day that we have and they cannot be retrieved once they are gone. The older I get the more I think about these things. I

Why Have My Facebook Page Likes Decreased?

If you’re keeping tabs on the number of “likes” on your business Facebook page, you might have noticed recently that your numbers took a little dip. You might be concerned, but there’s no reason to panic. How “Likes” Work A “like” is a connection. When someone likes your Facebook page, it shows up in their news feed, and their action is visible

Hashtags – 4 Do’s and 4 Don’ts to Avoid a #Fail

People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using

Social Media Training in Evansville – Beware The Guru

How do you feel when you hear the term “social media”? Do you swoon over the endless possibilities of connecting with new and interesting people and ideas from all over the world? Or do you bristle at the foreign, confusing landscape of Tweets, Facebooks, and hashtags? If find yourself closer to the latter, then this post is especially for you. The world

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