Back in 2014, Lieberman Technologies published a blog post that explained the true value of a business website. The points this post made about websites still ring true today, but with some notable additions. I wanted to revisit the thoughts and ideas in this post and examine them through the lens of business in 2020. A Shift in Thinking First of all,
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.
These five ways that a blog helped us bring in more business are not technology-specific. They would scale across a lot of small business and even medium-sized companies.
Every year in October, historic Franklin Street in Evansville, Indiana transforms from a bustling west side business district to a teeming smorgasbord of food booths and rides. The West Side Nut Club Fall Festival, now in its 96th year, attracts people from all over the Tri-State for food and fun. What was conceived in 1921 as a one-day street fair has evolved
Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.
Most of these scams instruct you to “like & share” a post in order to enter into a pool of possible winners. Maybe you’ve done it yourself, thinking, “what could it hurt?” Facebook giveaway scams exist for one reason: to get something from you. If you’re overly fond of your personal information (and you should be), avoid these “like & share” schemes.
You heard the message loud and clear from web experts: a business blog was the thing to have. It’s time to revive that long-forgotten blog with these tips.
Someone that looks like you on Facebook might be asking your friends to be friends again. It’s not hacked, but it is trouble if you don’t catch it.
Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out
One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook starts with content. Yes, I said it.
I think most of us agree that we all have great potential…maybe even unlimited potential…to do great things. I also think that all of us would agree that there are a very limited number of minutes each day that we have and they cannot be retrieved once they are gone. The older I get the more I think about these things. I
If you’re keeping tabs on the number of “likes” on your business Facebook page, you might have noticed recently that your numbers took a little dip. You might be concerned, but there’s no reason to panic. How “Likes” Work A “like” is a connection. When someone likes your Facebook page, it shows up in their news feed, and their action is visible
People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using