Improve Your LinkedIn SEO

Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. If you are looking for customers, not a job, LinkedIn is a great tool for SEO and advertising your company. In about 15 minutes a week, you will be able to use LinkedIn to build your brand, help your people show their authority in their field, and drive traffic to your web site.

Facebook Giveaway Scams: Worse than Fake News

Most of these scams instruct you to “like & share” a post in order to enter into a pool of possible winners. Maybe you’ve done it yourself, thinking, “what could it hurt?” Facebook giveaway scams exist for one reason: to get something from you. If you’re overly fond of your personal information (and you should be), avoid these “like & share” schemes.

Storytelling is Good For Business

Have you ever had a teacher who was so great at teaching that you still remember things you learned in that class, sometimes decades later? Most of us have had at least one of these educational superstars, whose specific talents led us to learning, oftentimes in spite of ourselves. I’ve got a handful of favorite teachers, but one of them stands out

How to Earn 50,000 Views on Facebook

One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook starts with content. Yes, I said it.

What Did You Wear to Work Today?

I think most of us agree that we all have great potential…maybe even unlimited potential…to do great things. I also think that all of us would agree that there are a very limited number of minutes each day that we have and they cannot be retrieved once they are gone. The older I get the more I think about these things. I

Why Have My Facebook Page Likes Decreased?

If you’re keeping tabs on the number of “likes” on your business Facebook page, you might have noticed recently that your numbers took a little dip. You might be concerned, but there’s no reason to panic. How “Likes” Work A “like” is a connection. When someone likes your Facebook page, it shows up in their news feed, and their action is visible

Hashtags – 4 Do’s and 4 Don’ts to Avoid a #Fail

People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using

Social Media Training in Evansville – Beware The Guru

How do you feel when you hear the term “social media”? Do you swoon over the endless possibilities of connecting with new and interesting people and ideas from all over the world? Or do you bristle at the foreign, confusing landscape of Tweets, Facebooks, and hashtags? If find yourself closer to the latter, then this post is especially for you. The world

August 7th – Join Us for A Panel Discussion

An exciting trend has been emerging in our city, and it’s something I’m proud of Lieberman Technologies for being a part of: the active sharing and civic interest in growing how we use digital media for our personal and professional development. We’ve got some seriously smart people in Evansville, and they’re doing some really cool things with social media to grow their

How to Do More With Less on Facebook

You got all the information filled out, agreed to (but didn’t read) the Terms of Service, and finally got everything on your revamped, optimized Facebook page set up and ready to unleash on the world. Now what? Your initial temptation may be to start posting immediately, randomly, and constantly. Don’t. Make your efforts count. Before you start posting to Facebook, take time

Follow @tweetLTnow on Twitter

Are you on Twitter? Follow Us. For some time now, Lieberman Technologies has been sharing interesting bits of information as well as technology advice and company news on Twitter. Our official Twitter handle, @tweetLTnow, allows us to highlight business milestones, provide timely tech information as it relates to our clients and the markets we serve, and even share a bit of the

Improve Your Facebook Return By Thinking Like An Investor

2014 marks Facebook’s 10th year of existence, and in that decade so much has fundamentally changed about the world we live and work in. Originally a college-only private connection network, Facebook is now a sprawling platform with more than 1.3 billion active users and an average visit time of 30 minutes per user. It is, quite simply, too big to ignore for

Why Your Awesome Content Might Be Underperforming

If you’ve spent some time researching digital marketing strategies, you’ve probably come across the phrase: “Content is king.” If you create quality content for your website, then visitors will come, right? That reminds me of something from Field of Dreams… If you build it, they will come. As lovely as that sentiment is, it doesn’t always turn out to be true. It’s

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