People have been using the # symbol for technology for years, and, before Twitter, its most visible usage was in chat servers to represent a specific topic or group. In the interest of full disclosure, I was someone who used #marchingband for chat rooms before I ever got a Twitter account. This line of thinking led Chris Messina from Google to suggest using
How do you feel when you hear the term “social media”? Do you swoon over the endless possibilities of connecting with new and interesting people and ideas from all over the world? Or do you bristle at the foreign, confusing landscape of Tweets, Facebooks, and hashtags? If find yourself closer to the latter, then this post is especially for you. The world
An exciting trend has been emerging in our city, and it’s something I’m proud of Lieberman Technologies for being a part of: the active sharing and civic interest in growing how we use digital media for our personal and professional development. We’ve got some seriously smart people in Evansville, and they’re doing some really cool things with social media to grow their
You got all the information filled out, agreed to (but didn’t read) the Terms of Service, and finally got everything on your revamped, optimized Facebook page set up and ready to unleash on the world. Now what? Your initial temptation may be to start posting immediately, randomly, and constantly. Don’t. Make your efforts count. Before you start posting to Facebook, take time
Are you on Twitter? Follow Us. For some time now, Lieberman Technologies has been sharing interesting bits of information as well as technology advice and company news on Twitter. Our official Twitter handle, @tweetLTnow, allows us to highlight business milestones, provide timely tech information as it relates to our clients and the markets we serve, and even share a bit of the
2014 marks Facebook’s 10th year of existence, and in that decade so much has fundamentally changed about the world we live and work in. Originally a college-only private connection network, Facebook is now a sprawling platform with more than 1.3 billion active users and an average visit time of 30 minutes per user. It is, quite simply, too big to ignore for
If you’ve spent some time researching digital marketing strategies, you’ve probably come across the phrase: “Content is king.” If you create quality content for your website, then visitors will come, right? That reminds me of something from Field of Dreams… If you build it, they will come. As lovely as that sentiment is, it doesn’t always turn out to be true. It’s
If you’ve been blogging without any consistency, you’ve been putting forth effort and likely not receiving much reward for that effort. Maybe it’s time to get a little more control over your message and its frequency. Setting a schedule for blogging helps you to focus your efforts toward a consistent message and helps to promote your business.
Back in April of 2011, we explored the growth of Twitter, which at the time was posting some impressive numbers. Though the explosive growth of Twitter’s first five years has leveled off a bit, it’s remained a strong force in social media, used by celebrities, companies, and regular folks like you and me. Like most social networks, Twitter has expanded to global
Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Google+, Instagram, Foursquare, Flickr, YouTube… the depth and breadth of social platforms out there is mind-boggling. If you’re participating in one or two, it’s not hard to manage content and notifications for your social site of choice. But if you’re participating in numerous sites, managing your time and efforts while still covering all your bases can get
The other day I received an email from Zac, asking if I would have a chance to update my Gravatar image for a shared, online work collaboration tool here at Lieberman Technologies. Like a lot of people, I wasn’t even sure what a Gravatar was. After a quick bit of online research, I discovered that a Gravatar (globally recognized avatar) is that
I’m excited to announce that we have been invited to provide several training and education sessions at the upcoming Indiana Main Street Program put on by Historic Newburgh Inc. Lieberman Technologies has been asked to speak on a number of topics related to utilizing social media and online technology in businesses. Andrew Epperson and Zac Parsons will be leading the following sessions: Social Media Marketing: Who?
How do you promote your business these days? Pose this question to any number of companies, in practically any area of expertise, and you are likely to get a similar response: social media. All of the various social media platforms available mean that just about any business can find the right channels to suit their message and their industry. Engagement is the aim
If you are the person in charge of your company’s social media presence, you’ve likely noticed that some posts garner more attention than others. While some of this attention can be attributed to content, don’t overlook the timing of posts. The differences in social media venues are as varied as the demographics of their users, and understanding the culture of each is