One post with 50,000 views on Facebook. Sounds like a marketer’s dream, doesn’t it? It might be a marketer’s dream, but it’s also reality – one post with 50,000 Facebook views is possible, provided you have all the right elements to make it happen. How? The story behind a post receiving 50,000 views on Facebook starts with content. Yes, I said it.
On an overcast day, you might check the radar app on your phone to see if rain is on the way; but did you know that the word “radar” has only been in use since the 1940’s? Originally a military acronym for Radio Detection And Ranging, radar has evolved into common usage to describe a method for location of objects through the return
Not too long ago, if you wanted your neighbors to know something, you had to pick up the phone or knock on their door. Talking over the fence or shouting from your front porch was as high-tech as it got. If you miss those days and wonder where the practice of being neighborly has gone, you might be surprised to learn that
The Budweiser Clydesdales paid a visit to Evansville recently, and social media had a ball. I feel like I saw dozens of horse selfies, posts about seeing the mascots in person, and a general positive sense of connection with what is a cool, but ultimately ingrained, marketing message. Imagine my intrigue when, as I browsed the news of the day last week, I
Facebook, if it were a country, is rapidly approaching the most populated place on Earth. As it continues to grow and become incorporated into the mainstream lifestyle, businesses and organizations are jumping into the mix in order to stay in front of the eyes of their audience. However, way too many of these businesses are missing the entire point. For the purposes
Google Authorship Sounds important, doesn’t it? In a world where it feels like everything can be found on the Internet, establishing and verifying authorship of the content that you create is insanely important. Authorship provides validity and authority to viewers and search engines alike, and makes for an ever-increasing measure of importance when it comes to search engine optimization and performance in the search results. What is
Are you on Twitter? Follow Us. For some time now, Lieberman Technologies has been sharing interesting bits of information as well as technology advice and company news on Twitter. Our official Twitter handle, @tweetLTnow, allows us to highlight business milestones, provide timely tech information as it relates to our clients and the markets we serve, and even share a bit of the
“He’s the new digital marketing guy, so of course he’s going to try and talk about why it’s the greatest thing ever.” Well, yeah. Digital Marketing isn’t the greatest thing ever, but it’s way more than just a job title for me. I really do think that the tools available today through digital, social and mobile media are both powerful and misunderstood.
The Evansville, Indiana area has had a strong social media community for several years now, and judging by the number of new, local, power users on Twitter in particular, it’s only getting stronger. Tweets, retweets, and favorites have a much more local flavor on my own feed as of late, and others have reported similar experiences. But even with this new flurry
Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Google+, Instagram, Foursquare, Flickr, YouTube… the depth and breadth of social platforms out there is mind-boggling. If you’re participating in one or two, it’s not hard to manage content and notifications for your social site of choice. But if you’re participating in numerous sites, managing your time and efforts while still covering all your bases can get
Some would argue that marketing today is infinitely more fractured than in times past, particularly with regard to the rise of social media. The sheer number of social media platforms available to promote a business can be overwhelming to businesses of all sizes and industries. Many companies maintain a presence on Facebook, Twitter, LinkedIn, and Google+… and stop there. But other social
There’s no question that the Internet has redefined business, expanding the reach of companies past traditional borders. Neighborhood businesses are the stuff of nostalgia, because the Internet has expanded the marketplace beyond the end of the block and past the edge of town. Very few companies can exist in today’s marketplace without some sort of web presence. But what is web presence?
Q: What does Google+ have that Facebook does not? A: The power of the world’s most popular search engine. It was back in July of 2011 when Google allowed it’s relationship with Twitter to expire. This relationship was the backbone for the social networking posts that appeared Google as “real-time” search results. This dissolution happened just a few days after the highly publicized
Last week Google stole the show in with the beta launch of their social networking site, Google+. Well today it’s Facebook’s turn. Today in a live broadcast event, Facebook announced they will be rolling out some new advances and features over the coming weeks. Today’s announced features include: Group Chat Create ad hoc groups to create a group chat from one click
For the past few years, Twitter has been no secret. Many companies have adopted the social media platform as a marketing medium. This acceptance has not been on blind faith alone. Twitter has experienced rapid growth since the first Tweet on March 21, 2006. What is a Tweet? A tweet is a text based message containing 140 characters or less that is