Back in 2014, Lieberman Technologies published a blog post that explained the true value of a business website. The points this post made about websites still ring true today, but with some notable additions. I wanted to revisit the thoughts and ideas in this post and examine them through the lens of business in 2020. A Shift in Thinking First of all,
As businesses look toward the new year, many of them will be considering a website update. Here are some of the trends you can expect to see in 2020.
Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your site but leave without further interaction, you
Can your customers find your business via Google? If so, that’s great. You’ve probably got some good SEO practices on board. But keep in mind that SEO is an ongoing process to keep your business at the top of Google search.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.
Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.
If your non-profit’s big red donate button takes a visitor to a trustworthy and easy online payment area, they will be more likely to give and you’ll get more donations faster. Here is how to find the right online payment system for non-profits and small businesses.
A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.
With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.
Businesses have long relied on the recommendations of their customers to promote their products or services. The good things that others say about a business often carry more weight than advertising alone, and smart business owners know that word-of-mouth is a powerful force. In today’s tech-driven marketplace, Google is the biggest word-of-mouth marketing channel ever. When people go to Google and do a search, they trust the results they receive. But if your business doesn’t show up in a Google search, is it Google’s fault?
The best web designer or web host can handle the heavy lifting so you can focus on your business. No matter what your website contains, there are three essential parts that have to work in harmony to make your site go live.
Spending a lot of time on your company website might seem unavoidable, particularly if you are not a web designer. Free website builders often require you to learn web design or navigate the complexities of a web server. Lieberman Technologies created the RightOnTarget website with small business owners in mind. The RightOnTarget process is designed to go from phone call to launch in just 3 weeks.
Even visitors who don’t understand HTTP and HTTPS want security from your site. As HTTPS becomes more prominent, non-HTTPS sites will stand out as being insecure and shake the vistors’ trust. By having a secure HTTPS site, my website is more secure and shows my customers that I care about their security.
More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.