Back in 2014, Lieberman Technologies published a blog post that explained the true value of a business website. The points this post made about websites still ring true today, but with some notable additions. I wanted to revisit the thoughts and ideas in this post and examine them through the lens of business in 2020. A Shift in Thinking First of all,
For many businesses, having an online presence is critical to their success. It’s no secret that a website is a central piece of modern marketing, and what greets your customers should be useful and easy to navigate. The same is true for e-commerce sites. Shoppers should be able to browse and buy with ease, trusting that a site will protect their transaction
In order to serve its 11-county area, Albion Fellows Bacon Center needed a new website. The old website had out-of-date and hard-to-update information and was very difficult to read on a smartphone.
Making a website better isn’t some hard-to-define enigma of marketing. You can apply these 6 improvements to your website and measure the results of your work.