Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your site but leave without further interaction, you
The best web designer or web host can handle the heavy lifting so you can focus on your business. No matter what your website contains, there are three essential parts that have to work in harmony to make your site go live.
There are a lot of web hosting companies offering additional maintenance services with their hosting plans. While it’s nice to have somebody else perform website maintenance, some website owners want to do their own. Some enjoy the challenge of learning something new, and others just want to save some money. If you’re not a web designer but DIY website maintenance appeals to you, there are a few tasks that are very important and you can do yourself.
Build customer trust through your website content by running the slow and steady race. Focus on these areas of trust for your customers and you’ll have a formula for success.
Tax season officially began on January 19, which was the earliest that you could submit a tax return for the tax year 2015. Unfortunately, tax season also means scam season, and there are any number of unscrupulous individuals out there trying to get your money. Scams related to taxes tend to proliferate around this time of year, taking advantage of the uncertainty
It has been more than a year since I strongly encouraged you to start using a Password Manager to make better passwords. I feel sure that only a few of you have taken me up on this suggestion, and I still strongly believe you need to do that. If you aren’t one of them, please go back and read that article. There are,
Google, being the industry leader in organic search, has made a point to emphasize user experience as a factor in its rankings. Last month, they took this to a new level by unleashing “Mobilegeddon” on us all: considering a site’s responsive web design as a ranking factor for mobile searches. This means, bluntly, that sites that are considered “mobile-friendly” will be given
If you live in or around Evansville…here’s a fact that you may find interesting — it was 20 years ago this month (December 1994) that Evansville Online was launched. For the great and vast majority of people living on the planet, the Internet (or the Web) simply didn’t exist in 1994. Back then, how we use the Internet today would have sounded
Why Does Website Hosting Matter? Your web host is a very influential, but mostly hidden, first impression of your website to your visitors. When it comes to web hosting, there are countless places that will give the bare minimum in service and support for the bare minimum price. However, a web host is more important than just a space you rent –
I’m going to be blunt: Please start using a password manager. It will make your life easier and will help protect your personal information, such as your email and banking accounts. I’m hoping those two sentences alone will be enough to get you to make the move to using a password manager. But if you’re the sort of person who needs a
When John Oliver’s rant on Net Neutrality went viral, it led to a crashing of the FCC website due to a flood of people racing to leave a public comment on the issue of an open internet. As of June 5, there were more than 49,000 public comments on the proceeding, all of which are available to the public for reading and
There’s no question that the Internet has redefined business, expanding the reach of companies past traditional borders. Neighborhood businesses are the stuff of nostalgia, because the Internet has expanded the marketplace beyond the end of the block and past the edge of town. Very few companies can exist in today’s marketplace without some sort of web presence. But what is web presence?
“Content is king.” You’ve probably heard this little gem referring to a company’s online presence, and maybe you’ve even taken it to heart and put a lot of thought and effort into the content you share on your website. But coming up with fresh content for your website on a consistent basis isn’t always easy; what’s easy is to let content sit for an extended period
Spend any time at all reading up on the topic of web security and you may be tempted to never log onto a computer again. There are as many ways to compromise your information as there are stars in the sky, it seems. Viruses and malware spread, easily and quickly, through simple actions such as clicking on links found on web pages