Your website is a big part of your business marketing strategy, but if your visitors don’t stay on your site very long, it may not be as effective as you need it to be. After all, your website is (in theory) designed to provide information and lead visitors toward certain outcomes. If they enter your site but leave without further interaction, you
Your website should change and adapt with your business. Do you know if your website is winning customers… or driving them away?
Can your customers find your business via Google? If so, that’s great. You’ve probably got some good SEO practices on board. But keep in mind that SEO is an ongoing process to keep your business at the top of Google search.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
Is your website displaying a Google Maps error? Follow our step-by-step instructions to fix your contact page in a matter of minutes.
Great websites are more than a cool-looking design. Before you hire the web designer to make it look good, make sure you take some time to consider your website in the grand scheme of your business strategy. Some thoughtful planning can make sure your website lives up to all of your expectations.
A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.
With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want.
The best web designer or web host can handle the heavy lifting so you can focus on your business. No matter what your website contains, there are three essential parts that have to work in harmony to make your site go live.
Spending a lot of time on your company website might seem unavoidable, particularly if you are not a web designer. Free website builders often require you to learn web design or navigate the complexities of a web server. Lieberman Technologies created the RightOnTarget website with small business owners in mind. The RightOnTarget process is designed to go from phone call to launch in just 3 weeks.
If you’re a small business owner, you know that marketing your business is important if you want to be profitable. Because small businesses are budget-conscious, many do their own marketing as cheap as possible. When you are making your marketing dollars work hard for your business, one area that needs attention is your small business website.
When your website is down, it’s always a surprise. What’s worse, downtime can be expensive in terms of lost productivity, lost revenue, cost to recover, and cost of reputation. Some companies measure the time lost per second when a site goes down because they have so much traffic. However, there are a few things you can do to get past the panic and into solutions to get your site back online.
Even when you follow the best practices of running a website for your business, you may sometimes get a notice from Google Search Console. If it says your site has a lot of 404 errors, it can be cause for alarm. The other types of 404 errors that may show up on your site are the kind you can’t find. They might not be obvious errors and you don’t know why Google is crawling them. Here is what you should do next.
There are a lot of web hosting companies offering additional maintenance services with their hosting plans. While it’s nice to have somebody else perform website maintenance, some website owners want to do their own. Some enjoy the challenge of learning something new, and others just want to save some money. If you’re not a web designer but DIY website maintenance appeals to you, there are a few tasks that are very important and you can do yourself.
Data security is becoming more important as business data is being collected everywhere. Globally, we generate 2.5 quintillion bytes of data each day, a figure that will likely grow steadily in the years to come. In fact, the data generated just within the last two years amounts to 90% of the data currently in existence. The rapid pace of data generation requires a business to stay on top of their data protection strategy. Threats to data security seem to lurk at every turn. But what are the biggest threats to a company’s data?