More often than not, website development begins with a web designer. Most people begin with a vision and some absolutes for their website. The resulting development focuses more on the look and performance of the site. Content becomes a secondary concern in many cases. However, I propose that website content is every bit as important as the visual design, and in fact, you should begin the design process there.
If you have a WordPress website, you have access to a nifty free tool that can help improve your website content as well as your SEO. The Yoast SEO plugin can provide valuable insights about the quality of your writing and help you to focus your content for maximum SEO benefit.
I have a topic, but how do I write a blog post about it? If you’ve established a list of topics based on the four kinds of blog posts listed in my last article, you’re ready to begin. But wait. Now you’re saying, “I have a topic, but how do I write a blog post about it?” Writing comes easily to some
Knowing what kind of blog posts to write on your business website doesn’t have to be a difficult process. This formula can help you know what to write next.
It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher would be reading the equivalent of a
Whenever I would travel with my parents as a kid, one of the things we always did after checking into our hotel room was to check to see what brand of faucets were installed in the bathroom. If they were Delta faucets, the hotel got a thumbs-up from us. And because old habits die hard, I still do this today, much to
If I were to say the word “hippo” to you – what images come to your mind? The dancing hippos in the 1940 Disney film Fantasia? Donna the Hippo from Mesker Park Zoo? The baby hippo pictures that periodically circulate in social media and threaten to break the Internet? Over the years hippos have gotten a lot of good press, mainly because
I think the world can be divided into two kinds of people: those who read because they enjoy it, and those who read because they have to. I am a member of the first group, while my teenage daughter is a member of the second. It can make for tense times at our house. But regardless which group you belong to, spelling
Writing is hard. Especially if you aren’t a writer. That’s a truth, but it’s also not an excuse. Every minute, Google receives 4 million search queries from people looking for information and answers that your business can and should be providing. As more people turn away from newspapers and traditional TV to provide information, your business will suffer if you’re not providing engaging content
As a content creator, I am probably one of a limited number people in this world who love research and writing. Sometimes I have little more to work with than a basic idea or a handful of links centered on a topic, but I thoroughly enjoy learning something new and writing about it. I realize not everyone feels this way. Imagine my
A new year means a new chance to build your company’s content. Our copywriter Hope provides her 10 tips for coming up with content.
Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the engine that drives visitors to your desired
Coming up with content for your company blog should be easy, right? After all, no one knows better than you just what your business is all about, and blogging is a great way to tell your story. You should be able to come up with a handful (or two handfuls) of topics at the drop of a hat, and riff on those
I recently had the rare opportunity to sit down in front of the TV with the remote all to myself, and somehow I ended up on the Hallmark channel watching The Waltons. John-Boy Walton was a particular hero of mine as a child, pecking away at his typewriter in his quest to be a writer. As I watched him roll a sheet
Here at Lieberman Technologies we’ve got a few favorite content writing websites that we follow. These sites help us to stay on top of trends, learn from the best, or even just be entertained or informed. Some of the best articles come from a shop across the pond called Valuable Content. These fine folks write fantastic content about writing fantastic content. One