The ultimate purpose of your website should be to drive visitors to choose your business, believe your angle, or participate in your activity. Good website design takes all of these things into consideration. Will people know they came to the right website when they see your home page? Do you clearly identify what services you offer? Where is the call to action? Good web design can answer all of these questions and bring in more business for you.
However, the hardest part of the web design process isn’t the design, colors, logo, or even the theme.
The hard part is the content.
It’s Hard to Get Good Content for Your Website
Just like a newspaper, the content on your website can quickly become outdated. Unlike a newspaper, however, website content can be updated as often as needed. Still, updating content can be a difficult process for some business owners. Many web design companies build websites that make it complicated to change content. They require the customer to learn a complex array of shortcodes or pay a monthly fee for a set number of updates and changes. Others build websites that charge per page, making it difficult for small businesses with a limited website budget to have a truly helpful site. If you have to pay every time something is added to your website, you’d better have a crystal ball and some excellent project managers that can predict growth!
We customize your WordPress content management system (CMS) to make it easy to update many parts of your site. Need to change your office hours? The process isn’t buried in some shortcode that is hard to understand. Want to feature your staff members in a consistent way? You don’t have to remember complex steps to do that. Simply navigate to the page you want to change and fill in the blanks with your updated information.
With our enhanced WordPress CMS, you are able to update your site as much as you want. Articles, reviews, details of your staff, and more are easy to edit using fill-in-the-blank forms. You can add events to your own events calendar, create forms for feedback or registrations, and publish as many posts or pages as you want. When it comes to the specific content on your site, we can even structure the look of what you share by building a space for your content.
Update Your Website Content With Minimal Training
Just like a unicycle, if your website is hard to use, you probably won’t use it. That’s why we made the RightOnTarget website as easy as possible for you to update, add, or remove content from your website. Our Content Creation Guide is built right into the dashboard. If you can use Microsoft Word, you can use every part of a RightOnTarget website.
You can also add other users to your site so that co-workers and consultants can contribute content to your site. Author-level access allows you to review the posts or pages before they are published, making your website secure and your marketing messages consistent. Some of our non-profit website clients use this feature to give their volunteers a voice without giving them the ability to change other parts of the website.
Change Your Website as Your Business Changes
When you are launching a new product or changing the services you offer, you will want to highlight it on your website. Your website is the digital expression of your business and the first point of contact for many customers. With a RightOnTarget website, you can add as many pages to your site and menu as you want. You can add menus and sidebar links, too.
If you are running an email marketing campaign and need landing pages, you can build those, as well. They will fit in with the style of your website automatically and help build your SEO better than hosting landing pages on another site. You won’t need separate logins to update your landing pages or extra training to learn a new system. All of your pages will be in one place on your custom domain without obnoxious advertising or redirects.
Modern Websites That Can Stay Modern
An easy-to-edit RightOnTarget website gives you:
- An easy learning curve
- Unlimited number of users
- Unlimited landing pages
- Unlimited pages of content and blog posts
- Unlimited Photo galleries
- Forms hosted right on your site and not with another service
If your website isn’t a versatile sales tool, it’s time to get a new website. RightOnTarget is the easy-to-edit website solution for small businesses, entrepreneurs, non-profits, and more. Call us at 812-434-6688 or fill in this form so we can talk and see if a RightOnTarget site is right for you.