How is your business preparing for the coming new year? For many businesses, the turn of the calendar page to a new year means seeking new and improved ways to serve their customers. Fortunately, there is a wealth of technology available to help make this a reality.
As businesses look toward the new year, many of them will be considering a new website or a website update. Here are some of the trends you can expect to see in 2020.
2020 Website Trends
If you’ve used a chat feature on a website recently, there is a good chance your initial interaction was with a type of artificial intelligence known as a “chat bot.” As technology continues to evolve, this type of AI responds in a more human way than previous automated response. For businesses with customer service departments, chat bots can elevate user experience on their website. Chat bots are available 24/7, can respond instantly to customer queries, and can assist with common questions your customer service team receives.
Now more than ever, it’s imperative that your website appears and performs the same way on a smartphone as it does on a laptop. This mobile-first philosophy is a result of continued growth in the mobile arena, where more than half of all web traffic comes from mobile sources. In fact, it’s expected that nearly three-quarters of users will access the internet via mobile devices only by 2025. That’s just five short years from now! If you embraced responsive design just a few short years ago, you already understand how important the mobile experience can be. Mobile-first design is the next logical step.
Admittedly, video isn’t necessarily a “new” trend in websites. However, video occupies an ever-increasing share of online attention, with a third of online activity devoted to watching video. As a marketing tool, video can be engaging, giving your website more depth and encouraging visitors to stay longer. In addition, video can help your customer service team by providing how-to visuals for many of your most-asked “how do I…?” inquiries.
Many businesses have both a public site and a customer portal. Combining these two entities into a single presence can help to convert visitors into customers. You get the benefits of ongoing marketing without requiring customers to leave your site in order to enter a customer portal. Within this gateway, your customers can schedule appointments, view and purchase items from your inventory, and connect with service reps. A single source website can provide a seamless experience for visitors and customers alike.
Embracing Website Trends for 2020
Your website is an important part of your business strategy, and it should continue to evolve from year to year. In 2020, creating a seamless user experience should be your goal. How you achieve this goal will depend on your industry and business needs. Consider adding useful instructional videos to your site or enhancing your customer service through chat bots. Because mobile has become such a big part of today’s tech landscape, having a mobile-first site will help you to reach more potential customers, as well.
Want to know more about website trends for 2020? Contact Lieberman Technologies!