Successful businesses do not operate alone – they rely on other businesses to provide the services and expertise central to their success. One of the most important of these business relationships centers on the services provided by a certified public accountant (CPA). Businesses rely on CPA firms to provide tax consulting, accounting, auditing, and the monitoring of basic cash flow.
As a CPA firm with international reach, Harding, Shymanski & Company, P.S.C. has more than 40 years of experience in providing accounting services for the construction, healthcare, financial, manufacturing, and wholesale distribution industries. Offices in Evansville, Indiana, and Louisville, Kentucky allow Harding, Shymanski & Company, P.S.C. the flexibility to provide timely accounting services to their clients spread throughout the region.
A Fresh, Modernized WordPress Website Design
Harding, Shymanski & Company, P.S.C.’s existing website did a basic job of providing information about their firm, but the design felt cluttered and navigation was cumbersome. Updating the design and improving navigation produced a clean site with easily accessible information, reflecting Harding, Shymanski & Company, P.S.C.’s expertise and providing a clear path for encouraging contact.
One of the most significant improvements that Harding, Shymanski & Company, P.S.C. sought was improved access to their Medical Billing services content; it was important to provide a new front door for an area that has become a significant portion of their business.
Some of the other items on Harding, Shymanski & Company, P.S.C.’s list:
- Increased direct access to news, services, seminars, and industries from home page
- Highlight staff throughout site
- Create contact point within site to encourage communication with potential clients
- Encourage on-site signups for seminars hosted by Harding, Shymanski & Company, P.S.C.
- Ability to update content in-house
- Highlight existing services as needed
- Feature new services/products as they become available
An Easy to Use Website for Accountants and Clients
To address these points, Lieberman Technologies created a custom WordPress website with a clean design through the use of white space, eliminating many of the navigational layers present on the old site. The user experience improved when we made content easier to find and access. Because the new site is a WordPress site, staff at Harding, Shymanski & Company, P.S.C. can update content and promote areas of their business as needed without requiring assistance from LT and WordPress training was provided as part of the website package. Also included in the website package is business-class hosting, including regular backups of content as well as applying WordPress updates as they arise.
Because Harding, Shymanski & Company, P.S.C. wanted their website to serve as a contact point for businesses being referred to them by current clients as well as their own staff, the new design is a welcome change. Ease of navigation, visual appeal, and a clear path toward contact have resulted in increased engagement with potential clients as well as business earned. In particular, the revised and improved Medical Billing area of the website has generated awareness, leads, and new relationships for medical billing clients through organic Google search.
Marlene Hirsch, Marketing Director at Harding, Shymanski & Company, P.S.C., says: “We’re extremely pleased with the solution that gives both Harding, Shymanski & Company and HSC Medical Billing users great navigation and direction. Perhaps even more importantly, the site also now reflects key differentiators for HSC Medical Billing – which includes the consulting service as well as the CPA firm’s expertise.”
Making a Custom WordPress Template for An Accounting Firm
When we set up the design of their site, we took into consideration the need for adding reviews, employees, and frequent news updates to the site. They would be getting these in on a weekly basis and they would need to update their site as they came in. Old news or events would show that they were not rapidly communicating with their potential customers. Lieberman set up a custom input for them to fill in news and events, employees and their details, as well as reviews that came in from their customers. By building this into their WordPress site, they are free to update their website as often as they please instead of submitting updates and changes to the web design company.