With all the uncertainty that 2020 has brought, consumers are spending increasing amounts of time online. Online shopping has become the norm for many people even as businesses and restaurants have reopened. Even grocery shopping has changed, with many purchasing online and having their groceries delivered instead of venturing out themselves. But with this marked […]
As businesses look toward the new year, many of them will be considering a website update. Here are some of the trends you can expect to see in 2020.
Can your customers find your business via Google? If so, that’s great. You’ve probably got some good SEO practices on board. But keep in mind that SEO is an ongoing process to keep your business at the top of Google search.
Before you hire an SEO, you want to be sure of what you are getting into. There are a lot of digital marketers who make amazing promises in their sales presentations but then fail to deliver or deliver by unethical means. You want to hire an SEO guide who will help prove that your increased website traffic came from reputable, useful leads and not tricky clickbait.
In the age of the internet, your website is critical to – if not the foundation of – your marketing plan. A marketing plan is a written plan outlining how your company is going to promote itself and what goals those activities are going to achieve. It can include S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely) goals but it should also include some notes about strategy, voice, and budget.
A project can be done when the scope and contract are fulfilled, but that doesn’t mean your website is “done.” You should always have a detailed scope of your website. Once you’ve completed the scope, there is a sanity check for your site before you can call it done. We have an extensive list of 152 items that we do on every website we build. In the end, however, it comes down to these 6 things.